Beijing
Gaining competitive advantage through innovative design process
Beijing
Monday 14th September 2009
Grand Hyatt Hotel
The Conference
The Design for tomorrow’s customer today conference takes place on Monday 14th September 2009 at the Grand Hyatt hotel. The one day intensive conference is also followed by an exclusive workshop by invitation only. To register your interest in attending the workshop, please email c.hopper@arts.ac.uk
The conference features five case study sessions focussing on key elements of design, process and innovation for business leaders and corporate growth. Each session is delivered by a global leader in their field who will draw on their own experiences and provide insightful industry knowledge.
The conference is chaired by Xu Sitao, Chief Representative of the Economist Group in China and Director of Advisory Services for China for EIU. He is responsible for programme development as well as corporate and advisory services for China. He also provides research and analysis on China for Economist Corporate Network Programs across Asia.
Grand Hyatt Hotel, Beijing
Make sure you gain competitive advantage through innovative design process. Click here to book your place at the Beijing Design for tomorrow’s customer today conference.
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Beijing Conference Programme
Time |
Item |
Speaker |
08.45 |
Registration |
|
09.30 |
Introduction from Chair |
Xu Sitao |
09.35 |
Event opening |
Pres. Pan Gongkai |
09.55 |
‘Lost in translation’ – Keeping creativity alive throughout the design process |
Xiao Ma |
10.20 |
Branding – Design process, customer expectations – Bridging the gap – from customer to brand |
Yann Mathias, Wayne Fletcher |
11.10 |
Coffee |
|
11.30 |
Trend forecasting – Knowing tomorrow’s customer today |
Peter Antenen |
12.00 |
Q&A panel session |
Xu Sitao |
12.30 |
Lunch |
|
13.30 |
Supply chain – Putting theory into practice |
Jorge daSilva (including DVD), The Chambers |
14.15 |
Coffee |
|
14.35 |
Sustainability – From workshop to the High Street |
Kay Politowicz |
15.05 |
Q&A panel session |
Xu Sitao |
16.05 |
Chair’s concluding remarks |
Xu Sitao |
16.10 – 17.10 |
Networking |
|
Please note, speakers and final timetable are subject to change.
